How Cirocco Is Bringing Traditional Textile Expertise into the Digital Age
There is something reassuring about a fabric business that has been around for more than 90 years. Trends change, technologies evolve and the way people buy textiles keeps moving forward, but the fundamentals of good fabric remain remarkably consistent. We know this because we have spent four generations learning them. Our legacy began in 1932, when Tahilram Tulsidas Mulchandani established himself in the textile trade in Karachi and simultaneously opened an office in Bombay, now Mumbai, for trading Indian and imported textiles. That office at M. J. Market continues to house our shirt-piece division today. Much has changed since then. The textile industry has become more sophisticated, international supply chains have grown more complex and digital technology has altered how businesses source products. Yet our understanding of fabric still comes from the same place: years of looking at it, handling it, studying it and understanding what makes one fabric w...