When Did Loungewear Become Fashion in India?

There was a time in India when loungewear had a simple purpose. It was what you wore at home—soft cotton night suits, practical, private, and separate from fashion. Style belonged outside. Comfort belonged indoors.

That separation gradually disappeared.

The turning point came during the work-from-home years, when home became office, studio, and social space. Clothing was still visible—on screens, on social media, in everyday errands. Consumers began wanting pieces that felt relaxed yet looked intentional. Comfort alone was no longer enough; it had to carry shape, proportion, and identity.

As a result, loungewear evolved. Coordinated sets replaced old prints. Neutrals became refined. Silhouettes improved. And fabric moved from background detail to strategic foundation.

Modern lounge sets must drape well, retain shape after repeated washes, resist pilling, maintain colour consistency, and offer stretch with recovery. These outcomes depend on fibre composition, GSM balance, knit structure, and dye precision. What was once basic sourcing became a technical decision.

Emerging brands now approach fabric with greater awareness. But scaling introduces new challenges—batch consistency, shrinkage control, print durability. Small inconsistencies become visible at larger volumes.

Today, loungewear in India is styled, photographed, and worn beyond the home. It carries identity. And identity is built as much on material as on design.

Loungewear became fashionable when comfort began demanding craftsmanship—and when fabric stopped being an afterthought and became the foundation.

To read full blog - When Did Loungewear Become Fashion in India?

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